Frequently Asked Questions

What’s an Instavox Campaign / Campaign Page?
An Instavox Campaign consists in 3 main parts:


  1. It starts with creating an Instavox Campaign Page right here in the app that asks a leading question for your Community to answer - you'll instantly get an Instavox Page link to share
  2. Present your chosen question, challenge or competition to your Community in the clearest way possible, and be explicit about asking your followers to record short voice responses for you by tapping on the link (more on this below)
  3. Share the link, for example, as a “tell me” sticker in Instagram, or in any clear and deliberate way so your Community knows what to expect


  1. Receive all responses in your Instavox Inbox - you can access your inbox either on your desktop or in your app
  2. Shortlist up to 20 of the best responses by marking them with a STAR. We’re conscious that you may not have the time to listen to and select responses - so if you'd like our support with this step through our managed service, just get in touch
  3. The shortlisted responses will be added to your "My Buzz" page, where you'll be able to optionally jot a few notes beside each one (for yourself or for us), and specify what you're looking for in your videos, including content, and format
  4. When you're ready, tap on "Submit Buzz Request" - we'll get to work producing your Buzz, and get in touch with you if we have any questions


  1. We’ll notify you once your Buzz videos are ready, and you’ll be able to login here in the app to view and download them
  2. Share your Buzz videos for others to hear, and to share!

Where can I share my Page link?
Anywhere online! It’s a standard, publicly accessible URL that anyone on the internet can visit. We suggest posting it wherever your Community is most likely to see it. A link in your bio, a sticker in your story. However it’s less about where you post it, but more about how you present it. Make your request clear and explicit, and explain to your Community why you’d like to hear from them. 

What questions can I ask?
You know your community best, and you know what questions, challenges and motivations (ie: competitions, freebies, shout outs) would get them sharing their awesome voices most! But to give you some ideas and inspiration we’ve put together a list of example questions you can ask to generate some great conversation, engagement and content - have a read through! No doubt you’ll get some great ideas... 

How long does it take to produce a Buzz Video?
Anywhere from a few hours, to a couple of days. This depends very much on the format and complexity of the video we're creating for you, and what you’re looking to achieve with it. We value quality over anything else, and we want to make sure your Buzz videos are just right.

What formats can I request?
You can request Single Voice Buzz Videos, or Multi Voice Buzz Videos.

What are Single Voice Buzz videos?
Single voice Buzz videos are designed to spotlight the voice of one of just one of your Community members or respondents - it may be a single response that echoes the thoughts of many others you received, or a particularly funny, heartfelt or impactful story or testimonial that you’d like to elevate and showcase to your Community, and then ask people to share beyond.

What are Multi Voice Buzz?
Multi Voice Buzz videos are a short compilation or mix of some of the best responses you’ve received. Multi Voice videos highlight the voices of up to 20 of your Community members and are designed to, together, speak to the objectives of your particular campaign. 

What do you mean by campaign objectives? 
Whenever you ask a question, you’ll have a particular aim in mind as to the responses you’d like to receive. For example, if you’re asking your followers to tell you “the funniest story of when...”, your aim will be to make people laugh (and to then share and re-share your Buzz video). If you’re asking your followers what they love best about your content, products or services, we’ll prepare your buzz videos in a way that show you, your products or your services in the very best light.

Can we work together producing the best Buzz Videos?
Absolutely! Our aim is to get you the best results possible - in whatever form this may take. So we want to hear from you and understand what you’d like to see more of, what works and what doesn’t and what new features you’d like to see!

Don’t hesitate to get in touch, or book a time to speak with us. 

Top Tips and suggestions


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Crowdsourcing ideas/opinions

I love mixing ranch and mustard for a tangy dipping sauce.

What’s your weird food combination you think everyone should try?

Crowdsourcing fun facts

I just learned this fun fact about how to improve your posture!

What’s the coolest health and wellness fact you’ve learned recently?

Crowdsourcing ideas for content

You guys seemed to love my videos when I experimented with different face creams.

What products should I try next?

Close-ended questions

I’m trying to decide what to wear to my next speaking gig.

Do you like the blue or gray suit better?

Fill-in-the-blank questions

I’ve been trying out kickboxing for the first time at the gym!

Fill in the blank for me: Every person should try ________ at least once.

Crowdsourcing testimonials

The other day, someone wrote a comment on my latest recipe post saying she really appreciated my focus on plant based proteins.

What’s your favourite type of information to find on my feed?

Ask Me Anything

I’m so excited that I reached 10,000 followers today!

Ask me any question you have about becoming an influencer.

Generating excitement about a cause

As a Dreamer, I’m the first person in my family who’s able to vote in the next election.

Why are you excited to vote on Tuesday?

Crowdsourcing feedback

I just realized I have never deep cleaned my microwave!

How often do you deep clean your microwave and other kitchen appliances?

Crowdsourcing solutions

I’m having [this problem…]

How would you try and fix it?

Issuing challenges

For the next 30 days, I’m going to get up as soon as my alarm goes off instead of hitting snooze.

Who wants to take the “No Snooze Challenge” with me?

How is Day 5 going for you guys?

Turning hashtags into conversations

For #TipTuesday I’m sharing my favourite tips for reusing leftovers.

What’s your #TipTuesday tip?

Crowdsourcing inspiring stories

I’m going to give away this product to a deserving mom.

Tell me a story about a deserving mom in your life for a chance to win this for her!

Discussing trends

I just read a news story about how the trend of bell bottom jeans is back in style and I’m having mixed feelings.

Do you agree that bell bottom jeans are cool again?

Trivia questions

I made one of the smartest purchases of my entire life yesterday!

Can you guess what this item is?

“Caption this”- style questions

This new mural was unveiled in my town today.

What does it remind you of?

Creative prompts

This week I’ve been meditating on the word “contentment.”

What does contentment look like for you?

Generating engagement through personal connections/reflection

Today is National Teachers Day and I’ve been thinking about how my 3rd grade teacher changed my life.

If you could thank a teacher from your past, what would you say?

Crowdsourcing ideas for lists

I’m looking for some new workouts to switch up my routine.

What are the most powerful workouts you’ve ever tried?

[or] I just adopted a new rescue dog!

What are your favourite books or resources for new dog owners?

Getting reactions to behind-the-scenes moments

I’m getting ready to interview ________ on Instagram Live!

What questions should I ask them?

Silly/lighthearted content

My friends tell me I’m pronouncing “penguin” incorrectly.

How do you say penguin?

[or] My kid said the funniest thing today…

What’s the silliest thing your child has told you recently?

Content related to awareness/fun holidays

Happy National Ice CreamDay!

What’s your favourite ice cream, and what do you use as toppings?

Content that helps uplift followers’ voices

I want to share the love to some Black-owned brands for Black History Month.

Tell me about your favourite Black-owned business and why you love them.

Generating excitement for an upcoming event

My new YouTube show is coming out in just 4 days!

What are your favourite snacks to eat while bingeing a new show?

Announce an exciting “first”

I just launched my first ever clothing line!

What’s an exciting“first” you’ve accomplished recently?

Encouraging/inspiring content

I always start to feel tired around 2 pm.

How do you give yourself an energy boost when you hit your afternoon wall?

[or] My top priority today is to… If you can only get one thing done today, what would it be?

“What’s the difference” questions

I just turned thirty and I’m getting more serious about my skincare routine.

What’s the difference between these two products?

Crowdsourcing introductions

I have a bunch of new followers and I want to welcome them to our community!

What are the top 3 things all new followers should know when they follow our page?

Discussing emotions

I can’t believe I’m graduating college next month! I’m feeling this weird mix of relief and nervousness for the next chapter in life.

How did you feel when you graduated?

[or] I feel like I’ve been in a rut lately when it comes to…

What do you do when you feel down like this?

Debunking myths/misconceptions

I go to therapy once per week, and I feel like some of my family members think that means I’m weak or too emotional.

What are other myths about mental health you think we should debunk?

Staying on top of trends

I often feel overwhelmed when I look at my to-do list every day, so I was really excited to learn about this process called “bullet journaling".

What’s something new you’ve learned about recently that made your life easier or better?

Collecting shared experiences

I’m 25 and I’ve realized it’s really hard to make friends for the first time as an adult!

Have you ever struggled with this?

[or] The most difficult job I’ve ever had was waiting tables to work my way through college.

Has anyone else out there had to work a really tough job?

Provoking a feeling of nostalgia

When I was growing up, every year forValentine’s Day my mom would wake me up with breakfast in bed to make me feel special and loved.

What's something your family did to celebrate a holiday every year?

Inviting followers into an activity

Here’s how to make a mood board for the new year…

What’s on your mood board?

[or] Try out this new meditation I learned with me!

How did you feel after this meditation?

“Scale” questions

I just started watching this new show on Netflix, but I’m not sure how I feel about it yet.

If you’ve seen it, what would you rate it on a scale of 1-5, and why?

Playing games

Can you guess my top 5…

What are my top 5 favourite places in the world?

Planning for events

I want to start hosting a weekly Instagram Live show!

What day of the week should I start going live?



Other ideas for types of questions to ask:

Understanding pain points

What’s the hardest part about…

What's the hardest part about finding a nanny you trust?

Alternatively, phrase this as a fill in the blank question:

I love everything about this product except for…?

Understanding fears

What makes you afraid to…

...go to the dentist?

Calming fears

What advice would you give to someone who is afraid to…

...schedule a chiropractic appointment for the first time?

Ranking things

What is most important for your life…

...finding eco-friendly products or buying from companies that give back to charity?

[or] How big of a priority is it for you to…

...replace your vacuum cleaner?

Crowdsourcing user stories and understanding motives

I'm trying to understand how you guys came to find me...

Why did you try using our product for the first time?

Inspiring and offering accountability

What is one goal you want to...

...commit to achieving this week?

Getting new marketing ideas

What’s the most creative way...’ve used our product?

Understanding patterns/routines

Tell me how you…

...get energized with your morning routine.

Comparing approaches to problems

Do you think it’s better to...

...option [A] or option [B]?

Sneak peeks of new products

Our launch is coming up next week!

Can you guess what type of [item] [service] [promotion] we’re releasing?

Facilitating serious discussions

Did you know women still only make XX cents for every dollar a man makes?

Why do you think we still have a significant wage gap between the genders?

“Say this, not that” discussions

Many people with mental health issues feel uncomfortable when we use the word “crazy” to describe people or situations.

What’s a word we could use to replace “crazy”?

Making predictions

with so much going on in the world today

What do you think will change about the _________ industry in the next 5 years?

Telling origin stories

We started a recycled clothing brand because we’re passionate about diverting old things from landfills.

What inspired you to start caring for Mother Earth?

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